Hello, I'm Chris Jackson
I’m an independent creative partner, specialising in brand & visual identity.
I work collaboratively and flexibly with studios, solo designers, in-house teams, businesses and organisations of all sizes to help them deliver meaningful branding, brought to life with considered thinking.
Great.
But what does that actually mean?
Well, it really means I’m a freelance designer. But with a difference.
I don’t focus on roll-out or production. Instead, I bring ideas, direction, clarity, energy and optimism to your studio, project or team at any point in its journey. All without the need for a long-term commitment or cost.
I understand that you are under more pressure to make your work more interesting, more memorable and more adaptable with less time, less resources and less budget. And I can help.
What I love to do.
Concepts? Ideation? Direction? Kick-starters? Whatever you want to call it, this is the most important (and most fun) stage of the process, where I work with you to turn briefs and strategy into brilliant and meaningful brand ideas.
Trouble thinking beyond the logo? Struggling to see the opportunities hidden in an existing identity? I can think longer term and help define the creative direction and design the systems for how identities can flex and adapt.
Sometimes things stall. Nothing seems to feel right, ideas don’t land and the project can start to feel like a chore. I can bring a valuable outsider’s perspective with no baggage, just a fresh pair of eyes (and hands) who can help to get things moving again in a positive way.
And if you are a direct client who feels like their brand is stuck, I’d love to talk to you about refreshing and rethinking what’s there.
Your budgets and timings are tight and you don’t want the commitment of a longer booking but know a second opinion, some useful critique, a new perspective or just a bit of actionable advice could really help make a project or proposal go from good to great.
I’m happy to drop in remotely or, even happier, to be with you in person on an ad-hoc basis to be a sounding board and a useful pair of hands for any challenge you are facing.
How I love to work.
I believe the best results come from working in a spirit of partnership. Collaborative thinking with open communication will always be at the heart of how we will work together.
Whether you’re creating, refreshing, rethinking or just maintaining your brand, I love to work directly with business owners at any stage of their journey. And if your challenges are too big to solve on my own, then we can partner with some of the best in the business to build the right team around your specific needs, timings and budget.
Every project, studio, team and person needs different things at different times, so I’m completely flexible about how and when I work with you - let’s talk about your challenges, find the potential pain points, and we can build a plan together.
I’ve been told that I’m nice to work with, and I will always challenge in the right way.
I’m here to support you, share my experience and help deliver the best work possible.